Stand size
78 qm
Stand concept and design
The stand design was divided into two components that familiarised visitors with different aspects of the PAPSTAR brand.
The stand reflected the tried-and-tested elements of previous concepts and thus contributed to the brand's long-established recognition value. At the same time, it was complemented by a new component that emphasised the innovative character of PAPSTAR products.
The right-hand side of the trade fair stand was dedicated to the interactive street food-style service concept, with the street food truck standing out as the central highlight. The detailed textile graphics, a thematically coordinated floor design and the serving counter created an impressive illusion of a real truck. A composting machine served as the unifying element of the stand concept, illustrating the recycling cycle of used disposable tableware and thus reinforcing the focus on the sustainability and innovation of PAPSTAR's products.
Challenges during realisation
One of the biggest challenges in designing the trade fair stand was combining functionality and aesthetics. The aim was to combine the product presentation and the service concept in such a way that both areas were clearly delineated from each other, yet harmoniously integrated into the overall concept. In particular, the illusion of the street food truck with the integrated counter placed high demands on the graphic and structural realisation.
You can find further insights into our customer's perspective in PAPSTAR's storytelling.
Special features and eye-catchers of the trade fair stand
The stand concept was characterised by numerous highlights that set it apart from other trade fair appearances. The stand design was characterised by an unmistakable black frame that not only stood out visually, but also offered remarkable flexibility. This modular concept could be adapted to different stand spaces as required. This concept allowed the stand to be shortened in the centre if required without compromising its impact or functionality.
The clear separation between the traditional product presentation on the left and the interactive service concept on the right enabled a varied and emotional approach to B2B customers. A space-saving serving counter, where currywurst in recyclable Papstar products and drinks were served, was not only an emotional highlight, but also emphasised the functionality of the design by serving as both storage space and a booth.
The floor design of the exhibition stand also contributed to the visual impact: While the left-hand side had a wooden floor look that perfectly matched the presentation of the products, the right-hand side attracted visitors' attention with a printed stone-look floor.
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Dirk Jansen
Project Management & Design
dirk.jansen@wwm.de
PAPSTAR has been a leading supplier of consumables in the disposable tableware and service packaging, tableware and household & hygiene categories for over 45 years. In addition to the consistent use of renewable raw materials, the company is also increasingly focussing on sustainable solutions in the sense of cycle-oriented material flow management. Sophisticated logistics and service concepts ensure permanent delivery capability - day in, day out and throughout Europe! PAPSTAR is particularly well established in the retail, hotel and catering sectors.