EXHIBITION STAND AT THE ITB 2024 in Berlin FOR HotelPartner Revenue Management

Stand size

40 qm

Exhibition

ITB Berlin 2024

Customer

HotelPartner Revenue Management, Online Birds, incert

Industry

Tourismus

The stand design and trade fair concept

An innovative concept was developed for this year's exhibition stand, which was created in collaboration between Hotelpartner, Online Birds and Incert. The challenge was to create a design that would reflect the identity of all the companies involved and at the same time exceed previous standards. The aim was to create an atmosphere that would transport visitors into an exclusive environment, similar to a high society bar or an exclusive lounge at a gala evening.

The concept behind the stand includes elements such as a red carpet that welcomes guests and creates an elegant atmosphere reminiscent of a gala evening. The design is aimed at creating a private lounge atmosphere where visitors feel comfortable and have the feeling of being part of an exclusive event. In addition, the incorporation of disco elements and neon lighting is intended to add a modern and lively touch reminiscent of a vibrant party.

The exhibition stand design

Lighting technology played a key role in the design of the exhibition stand. A highly complex system was carefully designed to create an impressive visual atmosphere. Titanium tubes were installed on our banner, which were attached to the B62 frame using a special bracket in collaboration with our lighting technician. These Titan Tubes created dynamic lighting that highlighted the stand and gave it a striking presence.

To create additional visual effects, a disco ball was mounted on the truss. Small spotlights were strategically positioned to illuminate the disco ball from all sides and create a mesmerizing play of light. In addition, LED lights were used to illuminate the entire stand and create an inviting atmosphere.

All lighting elements, including the lamps, titanium tubes, disco ball and small spotlights, were controlled via a lighting console. This lighting console was equipped with pre-installed party modes that made it possible to create a disco atmosphere quickly and easily. By precisely controlling the lighting, we were able to create an immersive environment that delighted visitors and invited them to linger.

Stand design

Personal thoughts on the exhibition stand from the project manager

Planning and implementing the trade fair stand was a fascinating experience for me. I found the challenge of designing a disco on an exhibition stand particularly interesting - an unconventional idea that you don't see every day. It was exciting to push the traditional boundaries of exhibition stand design and create a unique atmosphere that delighted visitors.

The collaboration with the client, especially with Hotelpartner, was extremely positive. We already won 3rd place in our last project for the ITB, which of course motivated us. It's great to see how our customers give us the freedom to be creative and implement innovative concepts. This opportunity to let off steam creatively makes working with such clients particularly enjoyable and inspiring.

rocketexpo-team-thomas-schuetz

Thomas Schütz

Project management & Design

thomas.schuetz@wwm.de

We really enjoyed working with Thomas and his team. It was great to see how everything went hand in hand, from the initial idea to the final result. Thanks to the entire team and the creative exchange, we succeeded in creating a trade fair stand that was definitely unique.
Alexander Fussi
Chief Marketing Manager, HotelPartner Revenue Management
Chief Marketing Manager, HotelPartner Revenue Management
The vision of HotelPartner Revenue Management is to sustainably optimize the profitability of hotels and hotel-like accommodation businesses in order to accompany them into a more successful and secure future.