Customised exhibition stand from RE Technologies GmbH at WindEnergy Hamburg 2024

Surface area

91 sqm

Exhibition

WindEnergy Hamburg

Customer

RE Technologies GmbH 

Industry

Wind power

Background and objective

RE Technologies GmbH, an emerging company in the wind power sector, presented itself for the first time at WindEnergy Hamburg 2024 with a customised exhibition stand. The aim of the trade fair appearance was to increase awareness of the RE Technologies brand, in particular by utilising the Senvion brand, which had not been active in Germany for many years but was still being used in India. The stand was to offer a friendly and open atmosphere that invites visitors to linger and at the same time optimally showcases the company's image films.

Trade fair stand concept and design

The trade fair stand concept focussed on openness and lightness to attract visitors and invite them to linger. A central element of the design was the large, curved LED panels on which the company's image films were shown. This technologically sophisticated presentation not only conveyed RE Technologies' innovative strength, but also supported the brand message.

The wind turbine model, which was in motion throughout the trade fair and thus impressively visualised the company's connection to wind power, attracted particular attention. It was placed in a highly visible position on the stand and staged in such a way that, despite its size, it appeared delicate and did not detract from the open character of the stand.

Customised exhibition stand for RE Technologies GmbH at Windenergy 2024 in Hamburg

Challenges during the realisation

One of the biggest challenges in designing the stand was integrating the large-format LED panels without compromising the open and inviting character of the stand. The aim was to find a harmonious balance between displaying the image films and creating an inviting atmosphere. In addition, the wind turbine model had to be positioned and secured in such a way that it could be safely integrated into the stand without dominating the space.

Customised exhibition stand for RE Technologies GmbH at Windenergy 2024 in Hamburg

Special features and eye-catchers of the trade fair stand

The curved LED panels were among the special highlights of the trade fair stand, which were both technologically impressive and provided a strong visual accent. The rotating wind turbine model was another eye-catcher that drew visitors to the stand and vividly presented the company's core topic - wind power. An interactive multi-touch table also offered visitors the opportunity to navigate through the company's individual app applications, which encouraged interaction and dialogue.

Customised exhibition stand for RE Technologies GmbH at Windenergy 2024 in Hamburg

Conclusion and personal impressions

The planning and design of RE Technologies' trade fair stand was an extremely rewarding and creative project. The constructive and open cooperation with the customer, which enabled us to freely contribute our ideas, deserves special mention. The friendly and pleasant atmosphere, both during the planning phase and at the personal meeting on site, made a decisive contribution to developing an inviting stand concept.

It was particularly pleasing to see how the customer was actively involved in the design of the open feel-good concept. Through continuous dialogue, we were able to ensure that all of the customer's wishes and requirements were met. This positive co-operation was one of the key factors that made the project a success.

thomas-schuetz-projektmanager

Thomas Schütz

Project Management & Design

thomas.schuetz@wwm.de

The collaboration with the Rocketexpo team was uncomplicated right from the start and the creative exchange was a great pleasure - our ideas were smoothly transformed into a convincing concept. With its inviting design and unique details, the stand not only exceeded our expectations, but also attracted a lot of attention and consistently positive feedback from our customers!
Jürgen Birnbaum
CTO
RE-Technologies Logo
RE Technologies GmbH is part of the Global Renewable Energy Development Holding Company Limited (GREDHCL) and belongs to the Alfanar Group. Together with Senvion India Private Limited, the company brings together some of the best professionals in the industry. RE Technologies focuses on the modernisation of existing wind turbines and the development of innovative turbine designs. The main activities include overall turbine design, system integration, subsystem and component design for wind turbines ranging from 2 MW to 6 MW for onshore applications.