Exhibition stand at Infratech in Essen for Betonwerk Bieren GmbH

Stand size

60 qm

Exhibition

Infratech

Customer

Betonwerk Bieren GmbH

Industry

Construction and building materials

Aim of the exhibition stand

The aim of Betonwerk Bieren is to present itself with an eye-catching booth in order to stand out from the rather conservative booth designs at the trade fair. Music videos were shown on the large LED video wall during the stand party. A speaker system on the truss suspension provided the appropriate music.

The trade fair appearance

I particularly liked the detailed planning of the trade fair stand. Every single detail was well thought out and implemented with care.

Betonwerk Bieren belongs to the Erdbrügger group of companies, which is made up of the two business segments of building construction and civil engineering. 'Betonwerk Bieren, the civil engineering company, presents itself with an extraordinary exhibition stand. Due to the custom-made concrete furniture, the booth is particularly eye-catching. "Stand out, stand out from the market," was the requirement of the customer.

In order to draw attention to the stand from afar, suspensions in the form of concrete shafts with connection openings were hung up. The matching stand design allowed visitors to immediately guess what products the exhibitor was offering.

pascal-dicks

Pascal Dicks

Projectmanagement & Design

pascal.dicks@wwm.de

Extraordinary exhibits

The eye-catcher of the booth is the open exhibit wall with illuminated hanging options. Floating and removable 3D models were attached to this, which were framed between two wooden columns and supported by a frame made of concrete. The unusual exhibits create a live experience for visitors. Trade show visitors have the opportunity to look at the 3D models, touch them and gather their own impressions. So that the overall concept of the exhibit wall could be realized, a coordination between different manufacturers had to take place.

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Harmonious appearance

For a successful trade fair appearance of the Bieren concrete plant, all components were individually adapted to the trade fair appearance. The elements were carefully thought out and planned. Especially for the standing table bridges and the counter, which were individually manufactured and have a total weight of over 3 tons, the construction was carefully planned and executed. To create more dynamics on the stand, instead of a straight back wall, a curved wall with built-in LED video wall is used. This makes the stand look more fancy and attracts the attention of visitors to the exhibition. With the help of traverse spotlights, an atmospheric mood can also be created. 

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Project available as virtual exhibition stand

View the Betonwerk Bieren trade show booth from the comfort of your desk. Interact with the Digital Twin of the original trade show project at Infratech Essen and get a 360° view of the project with a simple click.

View Digital Twin now

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Conclusion on the exhibition stand of Betonwerk Bieren

Due to the detailed planning, the conscientious selection of materials and surfaces, as well as the quick arrangements with Betonwerk Bieren GmbH, we succeeded in creating a real eye-catcher at Infratech.

The cooperation with all instances of RocketExpo was super. We had a lot of fun during the whole planning & implementation phase and consistently saw eye-to-eye on a professional level. The project manager -Pascal Dicks- did a terrific job from start to finish and implemented all our wishes in great detail. I was able to hand over all the reins with a good feeling. The result speaks for itself!
Katharina Asara
Head of Marketing, Betonwerk Bieren GmbH
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Betonwerk Bieren GmbH is a medium-sized, family-run company based in Bad Oeynhausen and, as part of the Erdbrügger Group, with over 350 employees, is one of the market leaders for the serial production of wastewater systems as well as the individual production of precast concrete, reinforced concrete and polymer concrete parts. The company is represented at three locations throughout Germany and offers solutions, also for special requirements.