Messestand at the Aqua Nor 2023 in Trondheim for MSD

Stand size

77 qm

Exhibition

Aqua Nor

Customer

MSD

Industry

Fishprocessing

The trade fair concept and stand design

The trade fair concept and stand design for Aqua Nor aimed to vividly present and digitally illustrate the entire development cycle of fish from the very beginning. In addition, MSD Animal Health presents a comprehensive portfolio of branded technology solutions focusing on nature and species conservation, aquaculture and image processing technology. These technologies and machines enable aquaculture farms and conservationists to create a sustainable and healthy ecosystem.

The stand design

The highlight and at the same time the challenging design of the exhibition stand consisted of an impressive structure attached to the crossbeam of a floating and shiny school of fish. The entire banner structure was cleverly positioned to give the impression that the fish were swimming towards the LED wall. This innovative display integrated digital observation technologies, in particular the Falcon Biomass cameras suspended from the truss. These cameras not only provide a fascinating visualization of the fish process, but also serve to collect relevant data on animal health. The journey continues to the straight LED wall, where the process and the collected data are further presented.

This lively presentation of the stand gives the trade fair visitor a dynamic experience.

 

Personal thoughts on the exhibition stand

I really enjoy developing a design that can be implemented so creatively. The special feature of the stand was a school of fish swimming through the hall. My first thought was that it couldn't be any better than a school of fish - that would be a great eye-catcher. Realizing this was a challenge that we solved very well as a team, which makes me proud.

rocketexpo-team-thomas-schuetz

Thomas Schütz

Project management & Design

thomas.schuetz@wwm.de

Exhibition stand analysis with Event-Metrics


Event-Metrics determines key figures to measure the success of events. Examples include trade fair stand visitors, dwell time, social media engagement, lead generation and others. By using Event Metrics, MSD's individual metrics and goals were measured at their trade fair appearance.

The use of Event Metrics enabled MSD to quantify the success of their trade fair presence at Aqua Nor 2023.

event-metrics-sensor
msd-tiergesundheit
MSD Tiergesundheit stands for research, development, production and distribution of innovative and high-quality animal health products. Around 600 employees work at four sites in Munich, Unterschleißheim, Cologne and Schwabenheim.